27 July 2007

How often do you type in your keywords on Google to see where your advert appears? If you are like the rest of us, probably quite often.

Firstly it’s important to weigh up where your advert appears in the rankings. Are you going up are you going down? It is imperative that you measure your results.

However, are you aware that Google calculates the number of times you view the adverts? If you do not click on them, after a relatively short time (undisclosed by Google) your advert disappears!

Don’t worry it is still there for the rest of the world to see, however the search engine recognises that you keep ignoring it, so it serves you something else instead.

Very clever, but how do you check your adverts with out affecting the potency of the campaign?

Simple, go to:
https://adwords.google.co.uk/select/AdTargetingPreviewTool

This allows you to see all the adverts without any interference. This way you get to see everyone, including competitors etc. At the same time, by not clicking on competitors adverts, they are removed from the list as well, so it is easy to get a false sense of who really is competing in your market place.

You might be asking why does it matter to use the tool, and so what if you can’t see them, as long as your customers do?

Rest assured, Google is calculating the potency of your click-throughs and the volume of adverts that are being shown. Literally every view counts and therefore to guarantee best results, use the tool. In my opinion you should use this for natural SEO too, not just “pay per click”.

Please note you can’t click through to the various sites from this page it is merely a read only application.

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