12 September 2007

Online marketing, where will it stop?

In a desperate race to out do their competing news rivals, the Telegraph and Business Guardian both have added Anita Roddick’s name to their pay per click advertising.

Traffic to the newspaper’s sites is so important; the media giants, who once ignored the Internet and search engines, now pay Google to forward them traffic. With businesses paying a premium to advertise on their sites it is imperative the newspapers grow their online presence. Any type of customer is a potential good customer and so we see topical stories driving the pay per click campaigns.

Personally I don’t view it as a bad thing as I am great believer in freedom of speech and with that surely comes the freedom to publish and freedom to promote. I just find it fascinating that when Googling such an amazing business woman I find newspapers using Google to promote their brand.

Are these the same newspapers who claimed “the Internet is just a flash in the pan and will never affect good old fashioned print?”

You have to hand it to the 2 papers mentioned though as they are the only ones utilising this technique.

On the other hand, if you have stumbled upon this site whilst looking to find out more about the great entrepreneur Dame Anita Roddick, the site you will find the most helpful in my opinion is Wikipedia.org.

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