1 April 2018

The greatest advice I can ever give youYou want to reach the top, achieve your goals? Of course, you do! So how do you become ‘one of the lucky ones’? Over the course of more than 30 years in business I have learned that luck only plays a tiny part in your odds of success.

Last week I shared the greatest advice I can give you: the tips, the lessons I’ve learned and the mistakes I’ve made in those three decades in the business arena. It would be impossible to fit all of that into one post, so here is the next instalment.

Invariably there are ups and downs in business, there are stumbling blocks and challenges – as there are in any area of life. Whilst I can’t remove these entirely, I can hopefully help you to stay on track and focussed.

Listen to People Who Know What They Are Talking About

Some one told a friend of mine this week that you will never be successful because you are too nice. “You have to be a b*****d to be successful in business,” he said.

This is the worst piece of business advice I have ever heard and it’s no surprise that it came from someone who, whilst they are self employed, is not exactly setting the world on fire. Attitudes like this will inhibit your long-term growth. You are much better valuing relationships and making friends, picking up new ones along the way. It’s not about what they can do for you, it’s just about building connections and positive bonds.

Be careful who you take advice from

There is advice all over social media. There are people who are very polished and sound like they know what they are taking about, but just be aware that not every piece of advice will fit your journey. Not every person offering advice can share something relevant to you. I’d beware of self-proclaimed experts where possible and look for entrepreneurs or experts with proven long-term track records.

The wrong piece of advice can send you careering off in the wrong direction, worse, even derail you completely over time. Listen to people with life experience: Entrepreneurs like Richard Branson or Tony Robbins. They are inspirational and well qualified to help you and enrich your life. I quote them both all the time, after all they have built multimillion-pound empires from nothing.

UKFast Richard Branson

Listening to others is an important part of leadership and learning

If you are offering other people advice, if they are things you have learned from other people or books, I’d always  recommend crediting the author or whoever has inspired you.

It won’t reflect badly on you, quite the contrary, people love honesty and open communication.

Set your sights on your goal

This is the single most important part of being focussed. You cannot put all of your energy into being successful if you don’t know what success looks like for you.

You have to have one big goal and it has to be big.

What does life look like in 10, 20, 30 years’ time? It’s no good looking at what you want next year, you have to dream big. Start aiming much higher than ever before and dreaming about what your life could be if you really reach for it.


So, what does your new life in the future look like? Close your eyes and visualise the world you are set to create and, just for a minute, imagine that it’s done. You are there, you are that successful person you always wanted to be. Savour that moment. Enjoy all the feelings that come with the success you are aiming at.

The nice thing about doing this is that it really does feel real. No one can take it away from you either. So, do it and enjoy doing it. Visualisation is an incredibly powerful tool and an important habit to make. No-one can distract you from your goal if you already know what your success will look and feel like.
With the horizon set with what you want achieve, it’s now time to get real.

Be Honest With Yourself

Ask yourself the question: “If I continue on the path I am currently on, how likely am I to succeed?”

If you want to turn your dream into a reality and, believe me, it’s easier than you may realise, what are the things you are going to have to change?

St Bedes College

Sharing some tips with the entrepreneurs of the future.

The key areas of my life that I changed to improve my success rate are very simple but I have no doubt that if I hadn’t made these improvements, my life would be very different now. If I look at all my successful friends and the interesting people I have met over the years, they all have a winning formula. You have to create yours if you want to recreate the best version of yourself.

Part three…

Next week, I will share the lessons that I have learned about creating a magic formula. What works, what doesn’t, and what happens when you stray from that formula for even one day.
Thank you for reading, I would love to hear your thoughts in the comments.

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