19 August 2019

story telling in business Lawrence Jones MBE

Do you want to be successful? Of course you do! So when will you get started?!

Whilst it would be natural to assume that success ultimately boils down to execution and innovation, but a great product launched at the wrong time just won’t work! Building an incredible business comes down to timing. It is that simple.

AirBnB is a prime example, launching during the recession when people needed a side income eradicated the stigma attached to the idea. Uber also had a boost by starting during the economic downturn, when drivers used it as a way to earn some extra cash. But that’s not to say that you need to wait for the next big boom or bust to get started.

UKFast launched 20 years ago right at the end of the dot-com bubble. At that time you may well have questioned whether the time was right to start a hosting company. Yet, two decades on, we are turning over £54 million and still growing year on year. So, how do you know if the market is right to launch your business?

It’d be easy if we had a crystal ball. However, there are ways to weigh up the risks.

In this episode I share how you can learn the secrets about timing and the impact that has on the ultimate success of your business. Time is on your side!

Key takeaways:

  • Timing in business is now more important than location
  • Stop making excuses and get started
  • When is the right time to take on investment?
  • The importance of a branding
  • Don’t be put off if there are other companies doing the same thing as you. Find the best and be inspired by them.

Host: Lawrence Jones MBE

Listening time: 30 mins

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