8 November 2013

“Ideas are the most incredible thing we possess. They can change the future of brands, of countries and of the course of history.”

– John Hegarty

The power of a great idea is immeasurable; the feeling when it comes to life, inimitable. I’m the first to hold my hands up and say I have plenty ideas that are completely bananas, but every now and then I strike lucky. Having an idea and running with it can sometimes take a lot of courage but the rewards can be huge.

When I saw Gail across the table at a bar 15 years ago, it was the idea of jumping in a taxi and speeding back to my flat to pick up a coat for her that got us talking. Years later, we are still together – co-founders of an exciting, ever-changing business – and I can’t help but wonder what might have happened if I hadn’t acted on that single idea.

Without ideas – good and bad – there would be no learning, no progress. What’s the best idea you’ve ever had?

LJ

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