7 January 2014

The events of the past week, and you could even argue the past year, have really held a mirror up to the way we run our business. The more I think about it, the more I realise that we are defined by the people who work for us. They are our ambassadors and they truly live the brand’s values, supporting people and going the extra mile to help others.

Looking back over our journey, this fact stands behind many of the decisions we’ve made. When we decided to stop renting space in other people’s data centres and start building our own, it was because we didn’t want to compromise on the level of service we had promised our customers.

It might have been easier, cheaper and a lot less scary to keep on doing what we were doing, but it didn’t sit well with me – or any of the team – that this would mean a poorer quality of service. The only other alternative was to build our own DC’s, designed in part by the people who knew best – the engineers who worked in them.

I’m not saying that UKFast is the perfect business by any stretch of the imagination. Whatever we achieved last year, we’ve drawn a firm line underneath. The high we ended on in 2013 is now our lowest point and we have to build on that in order to get better and to progress. Having said that, I am confident that we do get one thing right, and that’s people.

We know that our team will go further than most to help others, whether that’s a client in need of advice or a friend in need of a hug. This is the benefit of hiring people based on their attitude and values. No matter what, you know they won’t stand idly by when someone needs their help; it’s just not in their nature.

When was the last time someone went out of their way to make you smile or help you when you needed it? It can be something as simple as holding open a door but whatever it is, it’s time we stopped letting the bad news overshadow the good. As Mahatma Gandhi said, “The best way to find yourself is to lose yourself in the service of others.”

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