30 June 2014

“Be yourself; everyone else is already taken” – Oscar Wilde

What is normal and is it actually something we should aspire to be? All too often, we fall into the trap of automatically going along with convention without actually stopping to question whether it’s the best way of doing things.

stand-out-from-the-crowdI’d happily take UKFast being described as ‘unusual’ as a compliment and, in fact, people are often surprised when they see what we’ve done with the building or when they hear about our training days, climbing Snowdon.

This isn’t to say that we haven’t been inspired by ideas from other companies. In the early days of UKFast, Gail and I read piles of business books, looking to the people and organisations we admired for ideas. However, some of the things that might work well for others might not work for us. If we’d tried to stick to a set formula simply because other companies used it, I’m not sure whether we’d be where we are today.

It’s the same with people. I think a lot of people at UKFast would hold their hands up to being somewhat eccentric. You only have to look at the groups we have entering crazy endurance events like Tough Mudder to see there’s something else that drives them to do things a little differently.

But is being different such a bad thing after all? Sometimes children try hard not to be too different, in order to fit in with their peers. Yet, later in life, we often learn to embrace the quirks and traits we were so worried about growing up. Ultimately, standing out from the crowd takes courage so never feel the need to apologise for being who you are.

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