10 October 2014
Why is it that most things fail when you wait and wait for the right moment to act? It’s something I’ve seen before, especially in business, where people stall on the run up to the big reveal of a new project or product because it’s not one hundred per cent where they want it to be. Yet, isn’t it better to get something out there and continually improve on it than to wait until you find the “perfect” moment? Does such a thing even exist?
This isn’t to say you should jump into something without preparation; that’s like trying to run a marathon without doing a 10k. However, waiting until something is polished before revealing it, especially when it comes to a new business venture, can often do more harm than good. I would argue that it’s better to get the momentum going and build on that.
It’s like Richard Branson once said: “If somebody offers you an amazing opportunity but you are not sure you can do it, say yes – then learn how to do it later!” Whilst uncalculated risks and impulsive moves are a far cry from good business practice, if you’re cautious and tend to hold back, you’re also doing yourself a disservice. It’s a lesson I’ve learnt from years of mistakes, trust me. And trust your gut instinct. If you know you have a solid foundation and loads of great ideas going forward, don’t let people’s anticipation and excitement fade.
Don’t miss the boat. Take the leap. Everything else will fall into place.