28 November 2014

I was reminded this week of a quote by Sara Blakely, founder of Spanx. Whilst I’ve never bought a pair myself (they just don’t seem to suit me) I think it’s fair to say they’re one of the most well recognised brands globally. Sara, as an entrepreneur, has been incredibly successful and I think a lot of that is down to something she once said.

handshake“The smartest thing I ever did was to hire my weakness.”

Personally, I couldn’t agree more with this statement. In my experience, you can take a business to a certain point, yet if you don’t find the right people to help you, it will start to plateau. Why? Well, to put it simply; none of us are perfect. Often, we’re far from it. And no matter what strengths you possess, there will still be things you’re simply not as good at.

For Sara, this meant hiring someone who brought structure and planning to match her passion and determination. Again, this is something I can relate to, as I’m a creative and usually full of energy, but I’ve always been aware of my weaknesses. It’s why Gail balances me out so well as a business partner, as she’s organised and practical. It’s also why I’ve looked to hire people who are better than me at certain things. Not only does it strengthen your business, it also has the benefit of motivating and inspiring you to step up your game and become better at the things you’re good at.

So, if you know your weaknesses, you’re actually (ironically) in quite a strong position.

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