4 June 2015

Encouraging excellence in sport is something we’ve always endeavoured to do as a business. It surprises some people to see how seriously a technology firm takes health and exercise, but the way I see it, athletes and business people share a lot of common ground when it comes to sustaining performance over long periods of time.

Picture1No matter what your profession or walk of life, there’s a lot you can learn from the world of sport. One of the biggest things for me is the way incremental improvements made over time add up to create a huge overall change. No elite athlete was born with the skill to break a record or take the podium; it’s down to consistency and commitment to training day after day.

At UKFast we’re proud to have some of the young athletes from the Diane Modahl Sports Foundation training in our onsite gym with their coaches. One of these talents is Aimee, who is England’s top athlete in her age group and competes in the 3000m Steeplechase.

Her recent achievement, beating professional adult marathon runners in a 5k in Norway, shows how consistent focus over time generates the momentum needed to keep improving and, ultimately, get to the top of your game in your chosen field. It’s also a fantastic achievement when you consider this week is Women in Sport Week. Clearly, the notion there is somehow a “weaker” sex is complete nonsense.

What’s interesting to me is how we can learn from people like Aimee. What makes someone gold medal standard and how can we all endeavour to raise our game so we can become elite in our own industry? Personally, I think it’s about the goals we set for ourselves and how accountable we hold ourselves to achieving them. Every tiny change we make, as individuals and as a team, adds up over time to lift the entire business. Maybe we should all be sweating the small stuff, after all.

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