12 June 2015

When you look at high achievers, especially athletes and entrepreneurs, many (if not all) of them have a profound reason, a calling that drives them from the inside of their soul and beyond. It’s the same with setting up a business.

You might achieve a small amount of success, growing steadily for a couple of years, but if you don’t have a good enough reason, if you don’t have a good enough “why”, you will press snooze on your alarm and someone will pass you by on that road to the top.

Jason Mecier's portrait of Jobs - The Bold Italic

Jason Mecier’s portrait of Jobs – The Bold Italic

“Don’t let the noise of other people’s opinions drown out your own inner voice.”

Steve Jobs might not have been everyone’s cup of tea, and his management style isn’t something I personally try to emulate, yet much of his advice, including the above quote, is certainly worth taking on board.

Listening to your own internal motivation is so important, as it’s the only way to stay connected with your “why”. So, next time you sit down to write down some new goals, try scribbling down the reason you want to hit each one. It’s the ultimate question and a great way of preserving the passion you need to take you to the next level.

Good luck, and let me know how you get on.

What’s your “why?”

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