22 September 2015
I am often frustrated by the term CSR. Whilst I agree that there is a corporate social responsibility, I think that it should be an ingrained part of culture, not a box to tick.
As I am sure you will know if you read my posts often, I place a high value on the ‘caring gene’ here at UKFast. Everyone here has it. It’s an innate need to look after anyone in pain. That could be pain caused by a technical issue, or real physical pain on the other side of the world.
Charity is a huge part of UKFast. Last Friday, the UKFast Bakers once again pulled out all of the stops to put on a bake sale for Cash for Kids’ Big Bake Day. Splitting the donations with Syria Relief too, the team dug deep to pay for the home-made treats. Of course we made it a competition too, well done to our Best Baker, Harriet.
Our MD Jonathan spoke on Key 103, the charity’s media partner, on Friday to share the goings on here at UKFast Campus and I was so proud to hear the DJ, Debbie Mac, say that whenever Cash for Kids needs support, UKFast is always there.
We’ve been involved with some extraordinary charity projects in recent years, from Harvey’s Den to Key 103’s Mission Christmas, to a fashion show for The Christie, to sponsoring an internet café in Malawi. All of these didn’t come from a policy; they came from a need spotted by someone in our team and taking action.
Whilst it is great to formalise a strategy and ensure that you are giving back, I would never underestimate the importance of these ad-hoc donations or random acts of kindness.
Charity starts at home, but that doesn’t mean it should stay there. How could you give back today?