29 September 2015
How many times a day do we hear the word disruption? Whilst it is always great to challenge the status quo and be inventive, disruption seems like such a negative word to me.
It has all of the connotations of things that we dislike – disrupted service on the train, disruptive people who cause a bother or general interruptions – yet it has become one of the biggest buzzwords in business, particularly in digital business.
For me this should be replaced by collaboration – working together and learning from one another should be one of the most important trends in business right now. The very nature of two ‘competing firms’ collaborating is disruptive of the norm.
You may have seen in the press today that I have invested in Outsourcery Plc. Whilst both cloud providers, UKFast and Outsourcery are not direct competitors. We operate in adjacent markets, allowing both Simon and Piers [Newton and Linney, Outsourcery Co-CEOs] and myself to learn from each other.
Creating strategic partnerships strengthens each other to give you double the firepower – together we are stronger.
I have been a businessman for more than 25 years now and one of the greatest lessons I have learned is the value of working together. Respecting your opponents, a lesson often learned the hard way in sport, is a sure-fire way for both parties to grow and develop even further.
Why disrupt the waters when you could be adding to the tide?