14 October 2015

Would you skip to the end of a journey before you began it, if you could?

I’ve often been asked if I could skip the early days of UKFast and get straight to the point where we’re able to invest in our amazing office and team, and personally invest in other ventures, like Outsourcery, would I do it. games console

Whilst we are in a strong position – first of all I wouldn’t say we are near the end of the journey, we still have a long way to go in my opinion – I would never skip the early days.

I came across this train of thought flicking through the news on my way from an event earlier today. World-famous and highly popular game Call of Duty is set to release another version soon, which includes the ability to skip to the end of the game immediately if the player wants to.

The campaign director, Jason Blundell, told Eurogamer that having to unlock each level is ‘archaic’. I couldn’t disagree more! The necessity to work hard through each level, to follow that path and story is an essential skill to develop to transfer throughout other areas of life.

Rather than feeding this demand for convenience (potentially, for laziness to skip ahead without putting the work in), I believe that the narrative should remain.

We already have too much on demand. Life is getting more convenient and there are less goals that we have to work toward. We get so many simple parts of our lives so easily – often the banal, mundane parts of life – but these repetitive activities are where behaviours and habits are built.

Considering it, this harks back to my comments about funding yesterday – I believe that hard work should always be necessary to reap a reward – in sport, in business and in entertainment like this, to nurture the behaviours that we know are needed to be successful and to grow as people.

Setting up a business is a long, difficult road; whilst it is not the accepted norm nowadays, if this generation of convenience continues I can’t help but wonder what the startups of the future will be like. Will we see the hard-working gritty entrepreneurs of today replicated in the future or will we see a generation of people with great ideas but who seek funding immediately and expect multi-millions to get their idea off the ground before putting the hard graft in?

Whilst this invariably seems like stretch to jump to concern about the entrepreneurs of the future from a game being launched, in my opinion the change in the game’s format is itself indicative of a change in our culture already, and that’s the concerning part.

I hope that the resultant response from gamers is similar to that of readers tackling a large book – the option of skipping ahead is there but readers and users still want to work through to the end, to develop the skills or gather the information that they will need when they get there. Much like in growing a business.

What do you think? Are we becoming too reliant on convenience instead of working hard for an end result?

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