18 November 2015

“When your values are clear to you, making decisions becomes easier.” Roy Disney

What are your values? As a person? As a business or brand?

All too often, I think we forget to stop, step back and reassess what are our values are and whether we are behaving in a manner aligned to them.disney

Many years ago, we set our core values as a company. Splitting off into departments – at that stage, some of the departments in the company were just one or two people in a team, the biggest was probably five people strong! – we set about choosing what our values at UKFast would be.

First, we chose 10 qualities that we believed that we possessed that would always be important to UKFast. Once we had these 10, it was time to distil them down to eight and then to five. These five values from each department were then brought together to compare and create on final, company-wide list.

Amazingly, every department came up with the same values. I was told that this is a sign that the company will do well because it shows a strong culture.

With these core values in place, we’ve been able to build upon them, using them as a foundation for making key decisions and recruiting based upon these qualities to ensure that we never dilute the good thing that we have. As Roy Disney says, once your values are in place, these decisions become easier to make.

It can be incredibly intimidating to add to your team as a startup – how do you get the right people on board? Will you add to your culture or dilute it by 50%? It’s also a huge financial investment. That’s why I would wholeheartedly recommend taking the time to set your values. Work out what is important to you, what is working well and how you can keep that going.

I’d love to hear how you get on.

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