18 December 2015

Google has released its annual Year in Search summary and what a year it has been.

Watching the two-minute video I can’t help but think about how significant this year has been, not in the terrible events that have rocked the globe, but in our reaction to them as a human race.

Key searches have included ‘How can I help the refugees?’ ‘How can we rebuild Nepal?’ and ‘How can the world find peace?’. Not what happened or who is at fault, but how do we help.google

It has been a year of discord and animosity, but these individual events have given light to solidarity, given people a voice and people want to be heard. We are standing up for what we believe in – be that from #BlackLivesMatter to #ILookLikeAnEngineer.

Even the world arguing over whether the dress was black and blue or white and gold; the connected world came together to talk about it!

We’re in an extraordinary position. More and more of our planet is becoming increasingly connected. We can communicate on a global scale, hear the news in an instant, find out answers to our questions and donate money to a cause. Seemingly, we’re becoming increasingly globally minded.

Whilst, of course, the world is not as simple as black and blue vs white and gold, I choose to see 2015 as a year of solidarity. When there have been so many horrendous events that have the potential to fracture society and communities, there are an equal, if not greater, number of examples of the community coming together to help, comfort and be heard.







Back to Blog