21 October 2016

How would you describe creativity?creativity quote

Recently I posted a short quote by Henri Matisse on Twitter, which read ‘creativity takes courage’ and not that long ago, I mentioned Mary Lou Cook, who said that ‘creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes and having fun’.

These quotes and the conversations they start are a great way of reminding myself and my team that we should never stop doing things differently at UKFast. Creativity is contagious!

It’s about finding solutions others haven’t; it’s about trying a different route to achieving your goals. Somebody who is creative works towards finding a way to turn new ideas into reality and to create innovative solutions.

We shouldn’t get too comfortable when things are going well. It’s easy to become less creative as your business grows but, in tech particularly, we are always reminded of how fast things change and how important it is not to rest on our laurels.

In my opinion, being creative and being innovative go hand in hand. There have been times when a product or service we were using no longer for the needs of our clients in the best way so we needed to evolve. Our data centres are the perfect example. It was never really my plan to build our own, but when the service provider we were using couldn’t provide us with the service we have promised to our own clients, we had no choice but to come up with a better plan.

I realise now that creativity is at the core of our business’s success. But, to be creative, we need an environment that helps us be so. How can anyone be expected to be creative sitting on the same chair staring at a small screen all day? I certainly couldn’t.

UKFast Campus is designed with creativity in mind. We have designed the space to account for at least a third leisure space; having a large lounge, a canteen, a fully equipped gym, a crèche and chill-out areas to take some time away from the screen.

Exercise is also a great – and quick – way of getting the creative juices flowing. Whether it’s a run in the sun, a game of squash or a yoga class – I can always tell when my team have been working out. The energy on all office floors after lunch time is often one of refreshed energy!

If you’re struggling to get creative, get into the gym, I know it will work!

How do you ensure you stay creative?

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