25 November 2016

“By failing to prepare, you are preparing to fail” – Benjamin Franklin

Have you prepared for this weekend?
online shopping
No matter what type of business you’re in, I’m sure you will have heard of Black Friday and Cyber Monday, but in case you haven’t: it’s a long weekend full of sales and deals that can increase sales for online retailers.

Black Friday has its name for a reason. Many say the term was first used in the 1980s by retailers to refer to the say of the year they finally go ‘into the black’ after being ‘in the red’ for most of the year.

Although Black Friday started out as a big event for the high street, it has become more important for online stores with the growth of eCommerce.

One obvious worry for online retailers is that their website might crash if they experience traffic that is much higher than normal and there’s a good reason for that: it happens all the time! I think it’s such a shame to see businesses still not getting their ducks in a row, losing out on a fantastic commercial opportunity because their website crashed early in the day under high demand.

I suppose that, in many ways, online stores are not that different from bricks and mortar stores. Where the latter often hire extra staff for busy days, online stores will hire extra capacity. For both of them, the purpose of preparing is to make sales as quick and easy as possible for the customers. Today, even more so, time really is money.

Fast is the magic word for making Black Friday a massive success. On any given day a 0.5 second delay in page load speed reduces traffic by 20%. Imagine the amount of customers a site could be missing out on today!

It’s definitely a big weekend for our business too and one that we’ve been working up to for a number of months. To us, the key is preparation. We have been working with our clients in helping them prepare for this peak season, while we also have a bolstered team and the extra technology ready to spin out in minutes as and when our clients need it.

Harnessing modern technology like burstable cloud, web acceleration technology and load balancing, online stores are able to provide the usual, expected customer experience despite receiving ten times the normal traffic or more to their sites.

Have you prepared your business for the coming weekend?

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