29 November 2016
In many ways, I judge my success by my ability to give back.
Giving back to others is essential. It’s how we grow, it’s how we evolve. After the excesses of the biggest shopping weekend of the year, it can be easy to overlook those in need in the hubbub of Christmas shopping.
That’s why this new initiative is so important. I read last week about Giving Tuesday, which is today. Giving Tuesday is a global event focussed on making a difference and a great way to kick off the giving season. The day after Cyber Monday and the week following Black Friday, Giving Tuesday is a nice break from the spending of the past weekend to think about what we can do to give back today and during the festive season.
One of the best ways to get involved is to look at your immediate community. What can you do to make it better? Who could do with a little help?
Of course I understand it’s an expensive time of the year, but giving doesn’t have to cost you any money – investing your time can be even more valuable.
We recently launched this year’s Mission Christmas with Cash for Kids and Key 103. We’ve been involved with this event for a couple of years now and not only has it made a massive difference to the charity – Cash for Kids – and thousands of children across Greater Manchester, it has also brought people together, from inside and outside of the business.
With one in three children across Greater Manchester living in poverty this December, for many families Christmas is simply a luxury they can’t afford. This year’s Mission Christmas aims to beat last year’s fundraising total of £2 million and help ensure Christmas will be special for as many children as possible.
At UKFast, we’ve created a grotto in the crèche for people to drop off their donations starting this week, and many of our team will once again volunteer in December to pack and sort all of the donated toys at the warehouse where these donations will wait before they’re sent to be wrapped and delivered to young people in need all over Manchester.
I place a high value on the ‘caring gene’ here at UKFast. ‘Supportive’ is one of our core values and runs through the very fabric of UKFast, so it makes perfect sense that charity forms such a big part of our business. We get involved with bake sales, including the annual Caketober, and transform the business for Superhero Day every year, among many other activities. On top of this more than 30 of our team make up our corporate team running 10Ks or marathons. Team UKFast is an incredible group of people.
Giving Tuesday is a fantastic new initiative, which I hope will attract a lot of attention on social channels. But whilst it is great to formalise a strategy and ensure that people are giving back, I would never underestimate the importance of these ad-hoc donations or random acts of kindness. There are so many opportunities for you to help out!
How are you planning to make a difference in the lead-up to Christmas?