3 July 2017

With my daughters having a breakfast at Disneyland with a special guest. This Donald certainly has more sense than the one running for president!

With my daughters having a breakfast at Disneyland with a special guest. This Donald certainly has more sense than the one running for president!

What’s your ultimate goal?

What do you strive towards? What’s the light at the end of the tunnel?

When it comes to goal setting, there are so many different levels and at the top of that list is your vision. It is who you are and what you stand for. In business, it leads every direction you take.

I often talk about vision, mission and purpose, and when I do I quote Disney. To me his quote is a perfect example of what an ultimate goal, a vision or purpose should be. An unachievable goal, a point of the horizon to always aim for.

“To make people happy.”

It is interesting that people define missions, visions and purposes in different ways. For me, the ultimate goal is your vision and your purpose. It’s the thing that should never, ever change. Your mission – how you fulfil your purpose – may change but that purpose never will.  So I was incredibly shocked to hear that recently it has changed! It is now:

“To be one of the world’s leading producers and providers of entertainment and information.

Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.”

Again, this quote something to learn from, but this time for the wrong reasons. You should never, ever aim to be ‘one of’ anything; that’s not setting the goal high enough. You should aim to be the best. Disney should be aiming to be ‘the world’s leading producer and provider…’

In essence, Disney’s original mission was completely perfect. It was timeless. It didn’t need to change as the business has – moving from creating cartoons, to films, to theme parks, to merchandise and everything else in between; all of these fall under the umbrella of making people happy.

These rules for goals and mission statements apply to our personal lives too, not just the business world. What is your goal? Is it to be ‘one of the best in your team’ or to be the best?

We need to find these drivers, the reason why we do what we do.

A young man at an education event I attended recently said to me that he wanted to be rich. That was his goal. I asked him why and he simply said that he wanted a lot of money. That’s not enough! I was honest with him and told him he would never be a billionaire if that was his goal.

You need a bigger reason why. Focus on what really matters; making a difference, helping others and the success will naturally follow. It’s really as simple as that. Set your purpose, your reason why and the rest will follow.

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