24 August 2017

Lawrence Jones and Carrie Green entrepreneurs and goal setting

Interviewing She Means Business author and Female Entrepreneur Association founder Carrie Green.

I met an incredible young man a few weeks ago who was full of energy. He had his mind firmly set on where he wants to be in the future. He wants to be a billionaire. Fantastic, it’s so important to have big dreams and aspirations, but is that enough of a goal?

What is my goal?

Whilst he is commendable for his energy, if you ask any successful entrepreneur, you will find that money is not enough of a motivator.

As part of my Entrepreneur Week podcast series, Female Entrepreneur Association founder and best-selling author Carrie Green shared her thoughts on this. She said:  “Before the FEA I set up a phone unlocking business for money. When I hit that monetary goal, I felt hollow and empty. I also found myself starting to question life. What am I doing? Is this really what my life is meant to be like?”

As a result, Carrie went on to find the legacy that she wants to leave – her ultimate goal. “I want to leave as much stuff as I can across social media and everywhere that’s going to empower people and encourage them to dream big. To realise what is possible for themselves and that they can live the most incredible life because it is such a tragic shame if people don’t.”

‘I don’t want to be be good, I want to be great’

This is a message echoed throughout the business arena: money is not enough of a goal or motivator. Steve Bartlett, founder and 24-year-old CEO of incredibly successful agency Social Chain says it’s not about money or material things for him either. Instead, he aims to be ‘great’ rather than being ‘good’.

He says: “For me, being great means you are willing to put everything you have and everything you are and all your ego aside for something you really, really believe. Something that will have a positive impact on the world.

“When I think of people who’ve done that, I think of Martin Luther King, Jr and Elon Musk… that’s the type of person I aspire to be. I continually ask myself the question, am I at the point where I’m brave enough and fearless enough and have my priorities enough in order to sacrifice everything I am to pursue something like that.”

Equally, Chris Percival, entrepreneur and Jigsaw Medical CEO, focusses on philanthropy. He donates 10% of the company’s profits into a foundation. The business also commits one paid day of leave per year for each employee to undertake charity work.

Invariably, it ultimately comes down to why you want to be in business. So, what’s the bigger picture? How will you change the world? How will you give back?


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