10 August 2018

cinema club at UKFast - community and businessTo say that hearing that 75,000 children right on our doorstep in Greater Manchester are living in poverty shocked me would be an understatement.

Whilst we’ve always been focussed on supporting the community, we’ve historically done this through Christmas campaigns and education. So when we hired Russell as our director of corporate social responsibility and widened our reach to disadvantaged young people across the region, I realised that there is so much more to do.

We’re supporting Holiday Hunger clubs. These help parents bridge the gap left by not having free school meals over the holidays. We’re also volunteering across a number of projects across the North West. However, one of the most important parts of childhood is making memories and having fun.

That’s why throughout the summer, we’re hosting a series of film screenings at UKFast Campus for the community around us.

Making memories with the community

Last week we held the first of these screenings: The Greatest Showman Sing-a-Long. More than 400 requested tickets and the auditorium was absolutely packed. Parents, carers, children and whole families came to enjoy the afternoon. The team at Greater Manchester Fire and Rescue brought a fire engine for the kids to climb on and we turned the auditorium into a big top, with our team dressed as ringleaders. We also made sure that there were plenty of sweets and treats for everyone.

Going to the cinema these days can be an expensive treat, one far out of reach for many families. But it’s not just the cost, for some the experience is stressful or simply inaccessible. That’s why we’ve made sure that these events are open to mixed ability children, and we’re holding an autism-friendly screening of Finding Nemo later this month.

Giving back to the community should be about thinking outside of the box. There is no replacement for making happy memories together.

Take a look at the video from the event. If you’re a project or community group and know of anyone who deserves to attend our Avengers screening later in August, email the team to reserve your place.

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