29 January 2019

UKFast team at UKFast Campus - innovation, motivation, mindset, business

Surround yourself with people who challenge you to be better, to keep growing.

What’s the secret of success? Is there only one? I certainly don’t think so. Reaching whatever you class as success takes a whole recipe of ingredients. One such ingredient may surprise you.

We all like to feel that we’re the best at something, or that we’re at the top of our own particular game. But, to be successful, it’s essential that you surround yourself with people who are better than you.

I always remember reading about Warren Avis, of Avis car rentals. His philosophy was: “When you’re only number two, you try harder.” Being second in the market to Hertz, kept him innovative, creative and tenacious.

When we surround ourselves with great people, or even have great competitors, you have something to chase. Something to aim for.

There’s nothing more motivating than a race, a chase to the finish line. When you’re directly competing – with friends or otherwise – it’s a huge motivator to keep on moving. Equally when you spend time with people who are at that next level, they naturally lift you up. You learn from them, it’s like osmosis!


Many years ago, I sought out some of the greatest business minds and I would never be able to share with you just what an impact that had on both my personal and my entrepreneurial journey. Running on the beach with Sir Richard Branson, meeting Tony Robbins and making friends with some of the UK’s top businesspeople; there’s no doubting the invaluable lessons I learned just talking with them.

One such lesson is that there is little more dangerous for the longevity of a business than stagnation. We see it often with huge businesses at the top of the tree that struggle to stay agile like smaller firms, to keep up with customer demand and the modern world. The High Street has been plagued with closures in the past year. Whilst market conditions have undoubtedly been tough, how many of those businesses can say that they’ve continued to innovate as they did as a smaller business, chasing the top and trying to stay ahead of the competition?

So ask yourself this: could you challenge yourself more? Are you spending time with people who challenge you?

I’d love to know your thoughts in the comments below.

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