5 April 2019

Lawrence Jones MBE - motivation and mindsetWhat motivates you? In the hardest times, when it feels like everything is stacked against you, what is it that keeps you going?

Fascinating question, isn’t it. For many, a snap decision is made and the question is answered within moments. However, I don’t think that that ever gives the real reason. The real, ultimate motivation as to why you do what you do.

So many people tell me that their goal is to be a millionaire. When you really think about it, is that the motivator or the result? Money facilitates so much that whilst you may be focussed on the result of what you want to achieve. For example, to earn a certain amount, for example – that is rarely the motivation behind why you do what you do. More often than not, the reason for wanting to earn more is to support your family, to create a better lifestyle, to make a difference, to make someone proud.


Author and motivational speaker Simon Sinek calls it our WHY. Tony Robbins describes it as pain and pleasure. However you frame it, your ultimate reason why is the thing that you could absolutely not live with or without.

When you tap into this reason, there is absolute nothing that can stop you on the path to achieving your goal. I know this because I’ve been there myself. It isn’t the distant thought of future success that got Gail and I through those incredibly tough times in the early days. The days when we barely saw one another. The days we ate only cereals so that we had money to pay our teams. Knowing that we were making a difference to other people and helping them to achieve their success, while building a future for our families, that’s what keeps the wheels rolling.

It’s common sense really, but it is absolutely extraordinary!

So next time that you come to set your goals, pause to think about the real goal, the endgame, the ultimate reason – whatever you want to call it!

If a kid from the middle of nowhere with no real qualifications can build a multimillion-pound technology business, so can you. What is stopping you?

Back to Blog