26 April 2019

Lawrence Jones MBE at UKFast's Avengers Endgame screeningThere’s nothing quite like a trip to the cinema is there? The tension as the lights lower and the speakers kick into action. The smell of popcorn, the whispers of exciting cinema-goers waiting for the film to start.

Last night, we enjoyed one such occasion. We hired the largest screen at the Odeon cinema at the Trafford Centre and still somehow managed to fill it, and even be oversubscribed! Hundreds of our clients and teammates took their seats to watch the latest in the Avengers series, Endgame.

Don’t worry, I won’t share any spoilers, but what a film it is!

There’s a real magic in hearing the many gasps, laughs and frantic whispers from our clients and teammates as the story unfolded. That’s the exact reason why hold these events. You can’t really get to know someone over a desk or around a meeting room table. It’s impossible. You need shared experiences and memories.

True bonds

Ultimately, our team is an extension of our clients’ teams. They can only be that by really getting to know our clients, so we try to create as many opportunities for this as possible.

When you really think about it, businesses are built on relationships and relationships are built on shared experiences. We’re all people at the end of the day.

In my opinion, building a great business means getting to know some amazing people, creating an incredible team and nurturing true relationships with everyone you encounter – businesspeople, teammates, whoever they may be.

So thanks to our clients and teammates who joined us for the cinema screening last night. I hope you had a fantastic night and enjoyed Avengers: Endgame. I’m already looking forward to the next time we can all get together!

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